Scarecrow Press — via Google Books.
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The assumption that Australia is a season behind is no longer relevant. Global fashion has not followed weather patterns for years which is why, for some obscure reason, sweaters are delivered into stores as we swelter through January and swimwear adorns shelves in July as the temperatures hit their lowest of the year and snow falls in surrounding mountains.
The concept of trans-seasonal fashion — clothing that is adaptable for many climates — has become quite the norm across the globe. This has been predominantly fuelled by the need for large scale fashion conglomerates to attract some of the lucrative share of the Middle East and Asian markets, where climates are often distinctly different to Europe and the USA. Australian designers benefit from this shift, as they create collections adaptable to varying temperatures — a criterion that works across Australia as it does for global market penetration.
The way we wear clothes has also changed, as we move from our air-conditioned houses to our air-conditioned cars and then to our air-conditioned offices. The need for weather-specific wear has fallen significantly and this opens opportunities to develop designs of varying weights and fibres that are adaptable to many environments.
All of this is, of course, only relevant if an Australian designer sees the need to pursue the dream of global expansion.
To be an Antipodean designer in an industry that is run on Northern Hemisphere seasons is only a problem in a Northern Hemisphere-focused industry or if a designer perceives being aligned to the big four fashion cities as a priority. The world balance is shifting and markets are changing. Not referring to specific collections but rather to the painfully exhausting Fashion Week system that grinds through each season, with the endless runway shows at enormous expense, promoting many of the same big name brands in an incessant cycle to sell more lipsticks, sunglasses and perfumes.
Fashion is an industry that prides itself on quick response, change, innovation and creativity, yet is perpetuating a cycle of boredom for many involved. An up-and-coming tier of creative cities are becoming hot spots for fashion innovation clusters.
Around the globe, cities such as Amsterdam, Shanghai, Istanbul, Seoul, Berlin and Melbourne are being touted as incubators of inspiration. In part, the evolution of an Australian fashion identity is constrained by the geographical dislocation of our country. Rather than discuss Australian fashion style, it is more pertinent to address the ethos of major cities. In fusion food, a mix of different culinary references combine to create a new palate.
In fashion, the term relates to the synthesis of fashion references such as English bespoke tailoring mixed with the quirkiness of Asian style with a referential nod to Australian casualness — all blended together into a genre that Melbourne holds as uniquely its own. Fusion fashion provides for a one-of-a-kind wardrobe that is relaxed, stylish and wearable. This style ethos is well suited to inspire global fashion advocates.
It might just be what puts Antipodean fashion on the map. If you are an academic or researcher with relevant expertise and would like to respond to this article, please use our pitch facility. Write an article and join a growing community of more than 74, academics and researchers from 2, institutions. Available editions United States. Maggi Tabberer modelling a classic s Phillipa Gowns dress in a photograph taken in Melbourne in Australian model Maggi Eckardt modelling Ninette fashion in a photograph taken in Melbourne in It only needs one thing to go wrong for a business to be destroyed.
Cautious optimism There is light at the end of the tunnel with two areas of specialisation having the capacity to strengthen businesses. Lulamae Pop Up Shop in central Melbourne. Andrew Wuttke and Breathe Architecture. The online shop of Melbourne brand Alpha Goodbye New York, hello Melbourne The world balance is shifting and markets are changing. Front-row at New York Fashion Week. You might also like Lux. Serena Williams — wearing her controversial catsuit — returns a shot during the first round of the French Open in May Expert Database Find experts with knowledge in: Community Community standards Republishing guidelines Friends of The Conversation Research and Expert Database Analytics Our feeds Donate Company Who we are Our charter Our team Partners and funders Contributing institutions Resource for media Contact us Work with us En Español Stay informed and subscribe to our free daily newsletter and get the latest analysis and commentary directly in your inbox.
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Shop with Australia's favourite online fashion boutique. Amazing weekly new arrivals of dresses, tops, bottoms & jacket. Fast Australia and worldwide shipping. Having lived out of Australia for almost 15 years, I can now, quite oddly, consider myself a tourist. A tourist in all the fun ways like, "Look how beautiful Sydney Harbour is!", "This new restaurant in Bondi is the coolest!" (insert other gushing, jetlagged asides) but also, happily, in fashion. Perth label Dyspnea came into our wardrobe-world in the New Generation Runway show at Australian Fashion Week. Following the success of the show they debuted their first solo runway at this year's Australian Fashion Week (MBFWA) which has lead to a .